Project: Ugandan Asset Financing Research
​
Location: Northern Uganda
My Role: Research Lead/Strategist hired by Mighty Ally
Duration: 1.5 months (for research)
​
Scope: ​
-
Landscape Analysis (SWOT & Competitive Set)
-
Insight Generation
-
Partner/Collaborator Vision
The Challenge
​
-
An successful organization focused on improving livelihoods and incomes for rural Ugandan farmers by equipping them with tools and agricultural assets sought a growth plan and brand re-positioning.
-
They hoped to scale: growing to new markets with existing product offerings, and/or by meet the evolving product needs of their customers who had outgrown the organization's flagship product.
​
The Research
-
To understand the organization's unique position in the market based on end users, distribution model, credit lending approach and product offerings.
-
We considered our strengths and differentiators in relation to competitors and potential partners, which ranged from other asset providers to NGOs and microfinance groups.
​
The thorough internal and market analysis culminated in insights around the organization's potential approaches to growth, financial sustainability and continued impact. As the product assortment grew beyond initial offerings, a new name and brand were established.
​
The Design
​
-
Focused on an in-store experience that inspires curiosity, guides understanding and motivates engagement with product, we designed twelve concepts. Higher-fidelity prototypes, including the concept below, were created by the internal design team.
The Outcomes
-
As the product assortment grew beyond initial offerings, a new name and brand were established.