Client:Uganda Society for the Protection & Care of Animals
Site Audit/Content Strategy
Co-Creation Workshop/Empathy Training
Challenge:The USPCA, Uganda's only companion animal shelter, has been critical in supporting the region's neglected and homeless animals. Stretched thin due to diverse programming, at capacity with animals and severely under-resourced, the shelter was in need of focus, staff training and an awareness campaign.
Solution:Mobilizing local and expat volunteers, a needs assessment was performed, demonstrating gaps in team member capacity, operating procedures and inconsistency in messaging the NGO's good work. In partnership with the shelter's director, a 4-month capacity building program was launched to equip staff with the hard and soft skills to succeed in delivering on the newly formed standards of care and work processes. Empathy training sessions helped staff to understand the daily needs of the shelter's 200+ animals, as well as visitors, serving as the basis for low-fidelity SOPs used as training materials.
To generate shelter awareness and place rescued animals in good homes, the first-ever Adoption Month campaign was launched, driving an increase in shelter visitation and animal adoption. Further spreading the word on a grassroots level, the shelter hosted community fundraising events and liaised with Local Chairmen on humane education & public canine sterilization projects, securing local and U.S.-based donor partners to support in-kind, in-person and monetarily. Working with leadership, I created a content strategy for a relaunched website, equipped with FAQs, animal care pamphlets and a form to anonymously report non-urgent welfare concerns. I finished the site build in January, 2019.
My Role: Capacity Building/Marketing Co-Lead & Donor Liaison